Ramsey gets Godin on Radio

August 23, 2006

Mark Ramsey has one of my favorite blogs Hear 2.0– let alone “radio blogs” and today is an excellent example why –  he interviews Seth Godin about radio.

Solid Mark.



July 5, 2006

I don’t want only negative comments on radio to appear here – so I had to share this local San Francisco review site with some very nice user comments about the station I work for KFOG.

Familiar story

July 5, 2006

Frustration with the standard radio experience posted in the blogosphere.

I know broadcasters take these kinds of comments with a grain of salt. They’re so common.

In radio broadcasting there is a certain threshold where these kinds of complaints are simply ignored. That always struck me as odd.

I remember the first time I watched a focus group and heard listener complaints – and then heard the radio execs dismiss them by saying “everyone complains about that stuff – there’s nothing we can do”.

In other words- we can’t NOT play commercials every 15 minutes. And we can’t NOT repeat the highest testing songs.

If radio continues to refuse to answer these criticisms other media technologies (satellite, internet etc..) will address them.

Is it possible the reason you feel complaints dying down are because people have given up and found something else?

IHOP is huge . . . I guess.

July 4, 2006

Since I’ve claimed that no one is blogging about radio – I figured that when stuff does come up on my New Reader I’d share.

This post titled “Yet Another Small Town Moment: Ultimate Radio Contest Giveaway” relates another all too familiar story about the massive hurdles a radio station put it’s listeners through for a prize of questionable value.