And my “Direct Response” is . . .

Pain.

Howard on Sirius. I admit – I miss the guy. He’s still funny. It’s still one of the best shows on radio. Not having the FCC to bitch about hasn’t drained the show of drama. That was a story line that played out – and it’s over. Let it go and move on.

For the first few days I was able to catch Stern totally commercial free – just like regular radio.

But yesterday I got caught in a monster stop set of some of the most wretched radio ads I’ve ever heard crammed back to back. Loads of “infomercial-esque” & “Direct Response” (operators are standing by) radio ads for things like Crushed up Viagra pills – credit repair services, multi-level marketing & real estates investing “get rich in 30 days” programs, art of seduction programs etc… laced with unbelievable testimonials & claims and of course the pounding of the 800 numbers.

It sounded really trailer trashy.

I know . . . it’s Howard. But still. It’s the audio equivalent of junk mail.

Often – when I get junk mail with pre-paid return address envelopes – I take the contents of the junk mail, rip it up into numerous pieces – put it ALL in the pre-paid envelope and send it back to the morons who sent it to me. I wish I could do that to those direct response advertisers.

Ultimately- I’m not sure I really care all that much. I do the same thing I did back on terrestrial radio – I tune to something else for a while.

Ok – I had to get that off my chest.

Since I’m talking Sirius – I have to say – I’m missing my favorite XM Channels. The Sirius versions are not as good to me.

Perhaps XM has trained me – and my expectations of those kinds of channels were based on what XM provided. It’s possible that had I gotten Sirius originally – it might be different.

But I doubt it.

Steely Dan isn’t Jazz – or even “nu-jazz” or even Jazz LIKE.

XM knows that. Sirius doesn’t.

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