A recent post by Fred Jacobs about 6 years of radio ignoring the “under 25” problem brought to mind a cartoon by one of my fav bloggers – Hugh McLeod at Gapingvoid.com.
This entry was posted on Wednesday, October 18th, 2006 at 1:51 pm and is filed under Radio, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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With all due respect, Jeff…I honestly don’t feel
that just because the under-25 set has grown
up with and been spoiled by various time shifting,
listening-on-demand devices that they necessarily
are a lost cause (and, therefore, parenthetical to
the debate over how to stem audience erostion).
There is almost an iPod backlash happening suddenly.
When a device becomes so omnipresent that you see
grannies toting one..that gizmo then is anathema to a
scenester and trendster teen. I don’t refer here to the
music itself. Timeless is timeless and quality is quality.
Kids weight the intrinsic value of “Jumpin Jack Flash”
against the one thing about it they ABHORE…that it is
“their dad’s music”. But the stuff is so darned irresistable
that they buy it and listen to it anyway! No, I’m writing about
the “envelope” that delivers said package….the delivery system.
I have a gut instinct that a certain retro, old-school coolness
quotient for terrestrial radio is beginning to re-emerge. This is all
anecdotal…no double-blind, placebo, controlled studies exist…. 🙂
…but I can already “feel” such an unexpected counter-trend starting.
DJ’s are “feeling” creatures…”feel’ is how they maintain good ratings and
pay the rent. It’s a solar plexus phenomenon that cannot be quantified or
bottled. Indeed, there’s something communal and therefore naturally
appealing about an authentic (phony won’t work) air personality in your
car or bedroom in REAL TIME providing extra meaning and context for the music.
Watch my prediction bear fruit…for at least a substantial fraction of the populace.
Betcha a hundred bucks (which, we all know, for a DJ is like a grand…).
[…] respond, whether in the blog or more privately to us here at Jacobs Media. (OK, Jeff Schmidt posted a snarky cartoon on his blog, Precipice, but that’s why we love his always-cynical […]
[…] from people under 25 years old – and Big Radio’s lack of response to the issue – I posted this […]
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