Stern Mistake

OrbitCast has ALL the nitty gritty analysis of the recent contention that Stern’s Star (as measured by search queries) is fading fast.

My observation is more with the opportunity lost.  I think Stern/Sirius have done a poor job of reminding me (a listener) what I’m missing now that Stern is gone from traditional radio.

Sirius got the first part right – they got Stern.  Now they need his listeners – and the only way to do that is a steady disciplined multi-faceted campaign to remind former Stern listeners what they’re missing.

Where’s the Howard hype machine?


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