OrbitCast has ALL the nitty gritty analysis of the recent contention that Stern’s Star (as measured by search queries) is fading fast.
My observation is more with the opportunity lost. I think Stern/Sirius have done a poor job of reminding me (a listener) what I’m missing now that Stern is gone from traditional radio.
Sirius got the first part right – they got Stern. Now they need his listeners – and the only way to do that is a steady disciplined multi-faceted campaign to remind former Stern listeners what they’re missing.
Where’s the Howard hype machine?