Ramsey gets Godin on Radio

Mark Ramsey has one of my favorite blogs Hear 2.0– let alone “radio blogs” and today is an excellent example why –  he interviews Seth Godin about radio.

Solid Mark.

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2 Responses to Ramsey gets Godin on Radio

  1. Jeff Small says:

    Though full of interesting ideas I hope the radio industry is looking at, from a radio advertisers perspective, I think Seth’s most important comment of the entire interview was “The idea of radio… audio determined by an external editor… isn’t going away any time soon. People like it.”

  2. Jeff Schmidt says:

    I think that’s the real definition of “radio” – passive audio entertainment. Of course that can still be an internet channel I provided a list of perferences for – a podcast and even an mp3 player on shuffle. It’s important not to get too caught up – or bogged down in over-conceptualization.

    I though the most important comment was in regards to how we view our own business. Are we in the FCC licence leverage business – or in the entertainment business?

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