I’ve already outlined HERE my negative attitude towards corporate promotion of “consumer generated advertising” as a way to “get consumers involved in our brand”.
My sole exception was for consumer generated advertising that happened ORGANICALLY – that wasn’t solicited BY a company – but occurs genuinely because some USER really liked the product or service and wanted to express that preference.
Of course – that type of CGA rarely pops up on it’s own (a message to us perhaps?)
How about this “Consumer Generated Ad” for Starbucks found on YouTube.
I find comfort knowing that real people will use the liberation of media to take shots at the system of mass marketing rather than sheepishly prop it up.
BTW – I think Starbucks is trying to get this ad pulled.