With the recent announcements of even more HD Multicasting Stations popping up across the nation – Audio Graphics blog scanned the “Help Wanted” listings of radio companies websites to determine how much new talent and staff the groups are hiring to get all these new stations off the ground.
The summary – 218 total job listings (mostly sales) and they conclude:
You’d think that radio stations nationwide would be in the process of hiring individuals for programming and talent if it were on the road to improving itself with the gusto it claims, especially with the launch of HD Radio. But, glancing over the positions being advertised, there doesn’t seem to be a lot of supporting evidence that this is the case.
Insiders know there will be NO hiring of additional staff to run these multicasts for the foreseeable future.
If these side channels aren’t being farmed out to consultants or done at the centralized corporate level, existing staff at stations are being asked to put together the side channel offering in addition to their jobs running main station(s).
Eventually, the radio companies think HD can make money. But they won’t pay anyone to create content for it until it does throw off some cash. Even then my instinct tells me the investment in “content” will be minimal.
So without getting a stake in the eventual profitability of these additional radio stations (and that’s what they are) the people being “asked” to put them together are essentially expected to do it for free. That’s radio.