HD Explosion = Job growth?

With the recent announcements of even more HD Multicasting Stations popping up across the nation – Audio Graphics blog scanned the “Help Wanted” listings of radio companies websites to determine how much new talent and staff the groups are hiring to get all these new stations off the ground.

The summary – 218 total job listings (mostly sales) and they conclude:

You’d think that radio stations nationwide would be in the process of hiring individuals for programming and talent if it were on the road to improving itself with the gusto it claims, especially with the launch of HD Radio. But, glancing over the positions being advertised, there doesn’t seem to be a lot of supporting evidence that this is the case.

Insiders know there will be NO hiring of additional staff to run these multicasts for the foreseeable future.

If these side channels aren’t being farmed out to consultants or done at the centralized corporate level, existing staff at stations are being asked to put together the side channel offering in addition to their jobs running main station(s).

Eventually, the radio companies think HD can make money. But they won’t pay anyone to create content for it until it does throw off some cash. Even then my instinct tells me the investment in “content” will be minimal.

So without getting a stake in the eventual profitability of these additional radio stations (and that’s what they are) the people being “asked” to put them together are essentially expected to do it for free.  That’s radio.


One Response to HD Explosion = Job growth?

  1. Dick Hungate says:

    Your instincts are correct.

    It’s about not spending any MORE money on (ironically)
    the most critical facet of this potentially brave-new-world.
    But WHY? Why wouldn’t the operators be willing to invest
    in people and compelling programming for their new HD
    side-channels. As usual with terrestrial radio, the reason isn’t
    rocket science. It’s simply because they have just layed-out
    approximately $200,000 for each-and-every station they’ve
    upgraded. And they don’t feel like ponying up even more loot
    for the “soft” side of operations after just finishing funding of the
    “hard” (as in hardware) side. Kinda sucks, doesn’t it? Don’t get me
    wrong. Because I am on record…even in the last ten days…as still
    being in love with old-fashioned, transmitter-and-tower-based radio.
    But it definitely seems almost to be its own worst enemy. 90% of operators
    have such an addiction to the immediate bottom line that it looks to outsiders
    like some death wish. Of course, we don’t know how any of my contemporaries
    feel about this, because everyone is too conscious of the fact that whatever he
    or she says in this–or any–public forum will remain posted on that forum for
    years. It’s not that I am so stupid as to always be spouting off my ultra-honest
    opinions (and they aren’t self-righteous dogma…but OPINIONS, which we all
    know are like belly buttons). No, it’s that I am fully cognizant of what I am posting
    and don’t care one iota if what’s printed remains a matter of public record for the
    next twenty years. Because I’m careful before I hit the “post” button that if I read
    my comments twenty years from now they won’t embarrass me. I wish some smart
    (but W-A-A-A-Y too worried about going on the record publicly) peers would just
    relax and say how they really feel about issues such as this. Believe me, they DO
    have strong opinions. They’re just wussies when it comes to the possible ripple
    effects for them politically. So let the “stupid ones” such as me consistently be one
    of a handful of responders. It’s no different on the Jacobs blog or the new excellent
    edited by Jim Kerr of Pollack Media. I say again: what a lonely life being a blog editor.
    Every reader is a big fat chicken…very interested in what you write, but a Purdue oven-
    stuffer roaster, nonetheless.

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