FMQB is reporting that Fox Broadcasting is trying Clear Channel’s “blink” concept with a few of it’s hit shows.
Listen to audio examples at the FMQB link in Real Player format (are those guys still in business?) They’re quick :02 shouts that pop up between songs (where stations normally ID themselves)
The example for the Simpsons is pretty basic (Homer: DOH! VO; Simpsons tonight at 8 on FOX) It happens in a . . . blink! it’s the radio equivalent to the TV Bug (the little logo in the corner of the tv screen)
Also – more and more TV shows are putting promos in the bottom left hand corner of the shows for :05 after the show comes back after commercial. I don’t know if anyone else has noticed but the shows are actually being cut to make room for these over-lays so they don’t take too much attention away from essential show content. In other words – you think the show has started again (got your attention) but they really aren’t starting anything important yet because you’re supposed to be watching the little over-lay promo in the lower left hand corner. In effect – they’ve REDUCED the show but a few second.
Clear Channel’s BLINK idea is very similar. Clients WANT to be IN THE PROGRAMMING – not sectioned off in commerical internment camps know as stop sets.
The thing is – these BLINKS will never REPLACE the stop set or even reduce stop set frequency or length – it will happen IN ADDITION to the stop sets. So radio will still have 12-15 minutes an hour of mixed :30s and :60s – PLUS another ___ BLINKS per hour.
I can’t really see how listeners won’t hear this as MORE clutter.