They talk about “everywhere” and then they do it. From WSJ Freebie
On Aug. 31 awards night, besides main MTV, for the first time MTV2 will air its own version — complete with live performances of hit songs.
At the same time, visitors to MTV’s broadband site Overdrive will be able to watch a backstage view of the show.
Separately, mtvU, a cable channel available only on college campuses, will air a college-themed VMA program.
MTV will even send updates of the show to cellphone users who have signed up for wireless content on MTV’s website.
To their credit – XM Radio does this kind of coverage of major events also – but ONLY on the sat box – not online.