MTV’s “everywhere” philosophy – in action

They talk about “everywhere” and then they do it.  From WSJ Freebie

On Aug. 31 awards night, besides main MTV, for the first time MTV2 will air its own version — complete with live performances of hit songs.

At the same time, visitors to MTV’s broadband site Overdrive will be able to watch a backstage view of the show.

Separately, mtvU, a cable channel available only on college campuses, will air a college-themed VMA program.

MTV will even send updates of the show to cellphone users who have signed up for wireless content on MTV’s website.

To their credit – XM Radio does this kind of coverage of major events also – but ONLY on the sat box – not online.

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