Roars of joy and glee are ringing out in terrestrial radio quarters nation-wide today as the Sat-casters finally get a long overdue reality check from the mainstream press.
The Wall Street Journal covers the SatCasting business (it’s behind a subscription wall) and it isn’t pretty. Basically – they’re bleeding cash, overpaying for content, inflating subscriber numbers, loosing subscribers, and not getting enough new ones. Looks like a sinking ship.
Yeah!!! Let’s CELEBRATE!!! Let’s bump commercial loads up again!
Let’s cut active music libraries down another 30%!
And let’s voice track even more major day-parts! From out of town!!
Let’s centralize more programming! Yeah!!!
What . . . . ?
Isn’t that EXACTLY what our mind set was when there were NO competitive sources for audio entertainment?
Satellite radio’s greatest gift is to terrestrial radio. It helped wake up the industry that was running on AUTO-PILOT and screwing listeners in the process.
Here’s something you won’t hear radio people cheering about – EVERY single one of Sat Radio’s initial criticisms about terrestrial radio were true.
And the proof that WE know they were true is shown in how there isn’t a single one of those complaints that terrestrial radio hasn’t tried to improve.
I think it’s also safe to say that terrestrial radio has a bit of Sat-caster envy.
How else can you explain our current HD effort which seeks to litter the radio dial with dozens of totally canned – un-passionately “programmed” juke-boxes of Satellite like “music channels” in EVERY market? The sat-casters put at LEAST 1 person PASSIONATE about the music in charge of each channel.
HD Radio isn’t the best thing to happen to radio since FM – Satellite Radio is.
It forced a lot of lazy people to up their game. Competition tends to do that. Radio desperately needs competition.