Sirius Internet

August 9, 2006

Via OrbitCast comes this report:

SIRIUS Satellite Radio has filed for a series of trademarks all revolving around the accronym “SIR” for Sirius Internet Radio.

Also on Orbit – 2 stories below,  one speculates on reports that XM and MicroSoft’s new media effort Zune will work together.

Wi-Fi.  The great equalizer.  Sat Radio, terrestrial radio, little kid in his bedroom radio – it’s all the same on-line.
Not only should radio be getting content online (streaming) we should begin developing INTERNET ONLY content.
Great radio stations will have broadcast content, and distinct content that floats – freely  – to ANY device people are using to enjoy audio & video.

Internet – learn it – love it – live it.  ,-)


Holy Headline!

August 9, 2006

FMQB wins the “Most Absurdly Inaccurate/Misleading or wholly Yanked out of their Bum Headline Of The Day Award” – an award I just made up – for this little ditty –

Study: Radio Ads Drive Domestic Auto Sales

August 9, 2006

A new study conducted by The Media Audit,… of 17,395 adults planning to buy a vehicle in the next year showed that better than 1 in 5 of them are heavy radio listeners.

Follow along with me now – 1 in 5 people planning to buy a car in the next year are HEAVY radio listeners.

The Media Audit also found that heavy radio listeners are skewed towards domestic vehicle purchases while heavy Internet users are skewed towards foreign vehicles.

Fact 2 – heavy radio listeners are more likely to buy a domestic car.

FMBQ conclusion – Radio Ads drive domestic car sales.

Huh?

Did they forget to print the part of the study that actually proves that point?

This is another example of mistaking correlation with causality. Or – if you prefer – crap reporting.

UPDATE:

Per Jalopnik –  Ford Motor Car is buying ad space on about 400 blogs.