Social Media Lessons from Coke & Mentos

August 4, 2006

2 unrelated products – brought together by normal folk to create the latest internet video buzz.

Coke freaked out and tried to control how it’s brand was being portrayed (old media) – Mentos embraced it and is now actively encouraging it (new media)

check this post on Viral Garden for the full back-story & run-down.

Lesson – “new media” isn’t always about the gadget – the technologies – the devices.

It’s an attitude.

And you can’t fake it anymore.