Radio’s Safe haven – is no more

August 3, 2006

According to THIS Apple Computer press release –

Apple has teamed up with Ford Motor Company, General Motors and Mazda to deliver seamless iPod® integration across the majority of their brands and models, making it easy for iPod users to enjoy and control their iPod’s high-quality sound through their car’s stereo system.

With the addition of these models, more than 70 percent of 2007-model US automobiles will offer iPod integration.

Poof – like that.

With auto exclusivity completely gone – I wonder if Big Radio will wanna get the podcasting rights thing settled yet?

UPDATE: From RadioWorld online comes this little ditty about HD’s Auto Efforts.

To meet what it says are increasing demands for support of HD Radio implementation in new vehicles, Ibiquity Digital has expanded its automotive staff.

The “demand” they speak of is NOT from consumers – but rather – Radio Execs.

My prediction – moving forward, modular device media will thrive – fixed device media will stagnate.

Content needs to be able to flow EFFORTLESSLY between static media and modular media devices.

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