Let’s Buy the Internet!

August 1, 2006

From GapingVoid

Could just as easily be about Big Radio.


The whole picture

August 1, 2006

According to an FMBQ report Media Audit proposes as part of it’s SmartPhone rating service alternative to Arbitron to track ALL radio listening-

The Media Audit/Ipsos will not censor how radio listening is reported. All radio listening will be reported on the same page, whether it is over the air, internet, podcasts or MP3 players.

Once you measure it – it’s easier to monetize.

Radio compaines will likely jump into new media full force the minute it’s usage can be measured and quantified.   They’ll also continue to avoid/ignore it as long as it’s unmeasured.
I’d personally like to see big radio out there right now – setting the standards rather than letting other disruptive technologies do it to us – forcing us to play catch-up.

MTV’s “everywhere” philosophy

August 1, 2006

Contemporary Radio copied a lot from MTV early on – mostly in terms of style – quick cut production – goofy, hip, irreverent “imaging” and packaging of music. But it seems radio pretty much stopped with those early lessons even as MTV continued to evolve.

During a recent keynote address at the CTAM Summit as reported by MultiChannel News, MTV Networks chairman and CEO Judy McGrath said something that I’ve been trying to communicate for a while now –

“New technology has inspired new consumer behavior, unleashing pent-up demand. … You have to evolve or die. Those are the stakes,”

That’s the thing we often loose sight of.

We can relish that Satellite Radio isn’t attracting a MASS audience – or that no single player is even close to dislodging Radio as the MAIN MASS channel for receiving audio content – but that assumes everyone is playing the same game we’re playing. And they are not.

The point were missing is that collectively those OTHER channels are CONDITIONING (or inspiring) the market as a whole to demand an experience from media that radio currently isn’t providing.

More from McGrath’s keynote:

McGrath spoke about the “everywhere” world philosophy enveloping Viacom Inc.’s MTVN, which has been reorganized to place digital content alongside linear TV production.

The impetus: Consumers are seeking media on an array of platforms and will follow good content across different platforms.

This is another lesson Radio would do well to copy from MTV.

We may think Radio is an EVERYWHERE medium – and to the 35+ crowd clearly it is. But increasingly Gen Y and younger don’t think radio is EVERYWHERE. If it’s not on their devices (ipod,psp,laptop, phone etc) it’s not “everywhere.”

HD Radio is PART of everywhere. But AM/FM/HD is no longer EVERWHERE. It doesn’t get your morning show – or my favorite music program from your station into my life when I want it – on MY device.

HD Radio  – while an important digital upgrade – shouldn’t be the SOLE effort to modernize the radio medium.

Verizon Challenges iPod?

August 1, 2006

That’s the headline – Verizon Wireless Challenges iPod With ‘Chocolate’ Phone.

The phone – looks like a media player but doesn’t share the iPod’s robust data storage – or I’m guessing it’s simplicity.

But with all phone carriers – the devil is in the monthly services fees.

Prior to this device – the “old school” Verizon charged $15.00 per month for it’s VCast mobil digital download service (minutes on the network not included) and then .99 cents per song which you had to order online.

Geeze.  Nuff hoops and fees?  Does Verizon hate it’s customers?

Now – the new “we get it and want to take on the ITMS” Verizon dumps the $15.00 per month subscription (so far so good) and then . . . . and I quote . . . .

Users of the Chocolate phone will be able to pay $1.99 to download songs directly to their handsets.

Be able? Wow – I can’t wait to BE ABLE to pay $1.99 for songs I can ONLY play on my phone – the same phone I will only have for 1 year because then Verizon will be pimpin the latest hottest greatest NEW phone that I simply must have.

I admit to a deep disdain for the cellular carriers. They are relics of old school “we control everything and will charge whatever we want” thinking.  They cripple their phones to control how people can use them all for the purpose extracting maximum fees.  They create arbitrary “packages” designed to get you to pay more per minute than the actual quoted rates.

This system can’t last.

Some perspective – Verizon – by many accounts is seen within the telecom world as being the most aggressive and “innovative” in adopting new technologies.

FWIW – despite constant advertising about the VCast service – I still can’t get it here in San Francisco – the 4th largest city in the country.