Yes – it’s a day of Long Tail news – what can I say – the idea has legs AND from it spawn lots of other great observations and ideas.
In THIS post Robert ponders the Long Tail as a staircase for talent:
I’ve been listening to a LOT of “anyone media” and I can tell you that the Long Tail will NOT roar here. Most video blogs and podcasts just aren’t high enough quality to get a large audience. But, don’t write them off cause of that. The Long Tail does have a huge positive aspect:
The Long Tail is a stair system to the head!
Someone who does have talent can use it to walk up the curve from where only family and friends will watch all the way up to main stream media where millions are listening.
Seeing as how there’s almost ZERO systematic development of young new talent in radio anymore, the “anyone media-sphere” is probably going to be the place to go to find new talent.
Here’s the thing though. It’s unlikely you’ll find ready made talent in the “anyone-sphere”. Talent has to be nurtured and developed. Radio in general isn’t about that. Radio is about – “where else is this working / what other stations are airing it / what’s it’s ratings record.”
We currently have no system in place to look into the “anyone-sphere” – pick out POTENTIAL talent and work them into the next generation of Radio Stars.
Think about that. For an industry as OLD as radio NOT to have in place a tried and true systematic talent development scheme boarders on . . . .
You tell me?