In his latest entry Robert says:
Until very recently, I thought that the rules of the adoption curve or the Tipping Point would apply and that eventually everyone would “get it.”
I no longer believe this to be true.
I see no signs of any airline other than AMR going the Southwest Culture route. I see no signs of the US or Israeli military matching their asynchronous opponents. I see no signs of the Commercial media other than Murdoch making a shift to true participation.
In fact I see all the signs of the establishment of Inquisitions and the choice to fail rather than to change.
This is really the way I feel when I read or hear people almost blindly defending our old methods – or using any out of context “research” or “study” to telegraph to the general radio community “everything’s ok the way it is – go back to scheduling your 10 song sets“.
I think that the context that fits best for me is that of the religious wars of the 17th century. Is not Fundementalism a response to the modern commercial world? What compromise do we see there?
So this is why I see the choice so starkly. If you stay with the old, you will inevitably be destroyed by those that use these new rules.
These new rules have emerged and are now clear. So you get it or you don’t. For those that get it, you can now compete on the basis of culture and not money. You have the clear advantage.”
I’m not one to see things so starkly – truth is often vantage point specific.
I also think those that don’t currently “get it” – while at a disadvantage, when faced with extinction will change their tune and find enlightenment.
Sometimes we just need to get our asses kicked before we start self-defense training. Yes I’m aware that’s often too late. And that is human nature.
And while not without Fundamentalist proclivities – Business is all about the cash. As long as there’s money in a system to be extracted – business will extract it until it’s empty and then move on to “discover” the next thing.
Yes I’m aware that’s also very often – too late. Again, human nature.
The current system is at an . . . uh . . . what’s the word . . . . PRECIPICE. ,-)
The OLD ways are still throwing off WAAAY too much cash for most people responsible for collecting all the money to even THINK about changing a thing.
But – as Robert points out – new ways are emerging that are changing the old systems – and in many cased killing them off. Like it or not there’s no stopping it.
I admit I’d feel more comfortable if I thought the radio industry as a whole will suddenly “get it”. I know there’s lots of ground troops in radio that “get it” – so the question is really put to the commanders.