It’s all about me. And you. And everyone else.
That’s the big lesson the tech explosion is teaching us.
In addition to the mass media everyone consumes (or at the expense of it – if you prefer) increasingly people engage in ME media.
ME as Journalist.
ME as a Radio host.
ME as Photographer
ME as a Filmaker
and now –
ME as a real time talk radio host.
BlogTalkRadio is targeting bloggers who want to hold a live telephone conversation with up to 5 people on a phone line at once. Anyone can listen live to the call on the phone or through Windows Media Player, like a live web radio show. Listeners can also download an archived copy of the conversation later. Revenue from contextual advertising is split 50/50 with show hosts.
Be careful about ignoring or otherwise writing these things off as being “small” and therefore “insignificant”.Unlike radio, they don’t attract mass audiences – they attract mass participants. That affects us on a very different level.
The explosion of choice and the tools it makes available means people are not only spending time with competing media – they are spending time CREATING COMPETING MEDIA.
Looking ahead – this will condition viewers/listeners/readers etc… to EXPECT to be able to re-fashion – re-make- re-mix – and generally modify ANY media to suit them.
Not being open to this kind of relationship won’t piss them off – they’ll simply find something else.