Here’s a blog by Cesar Menendez, a Microsoft employee working on Zune. Cesar says in his official Hello –
So what’s Zune? It’s Microsoft’s new, holistic approach to music and entertainment. And yes, this year, we’ll be releasing a device as part of the project.
Under the Zune brand, we’re looking to build a community for connecting with folks, all to discover new music and entertainment.
Isn’t that what radio is supposed to be doing?
All the details now point to a device that’s Wi-Fi enabled – that will allow people to find, and get new music untethered to a computer – AND share with other Zune users in what I’m sure will be called ZuneCasting.
I’m sure iPod will respond with similar features in their 6th Generation version. So even if MicroSoft fails miserably – the feature set just described lives on.
One mistake many of us in radio made early on was seeing the iPod as nothing more than the next version of the Sony Walkman Tape players.
These devices are way beyond that, and now – with Wi-Fi they in fact become mini-personal radio stations – BUT not one way – one to many modeled radio stations – they become a symmetrical network where information flows BACK AND FORTH.
Which is more conducive to building “community”?
How do you think tomorrow’s 25-54s (today’s teens) would answer that question?
BTW – in case you’re wondering why I’m getting all Zune-y. It’s because we in radio just might have started fooling ourselves into thinking the “iPod THING” was leveling off – and that the maximum impact it will have on radio has already been felt.
I really think it’s just beginning.