Hogan Gets “USA Today Treatment”

If you care . . . it’s Here.

A few blurbs:

He (Hogan) wants Clear Channel to be better known for the range and depth of its content than for the number of its transmission towers.

followed by –

…is busily developing niche formats — a package of everything from audio cues to programming and playlists — that stations can use to create extra HD channels. The 80 already devised, with 50 more planned, include The Pride (for gay listeners), Workout (for exercisers) and Kisspanic (Spanish language Top 40). All also are available for purchase by radio companies.

Some consumer advocates say that’s the wrong approach. HD Radio is becoming “a mirror image of what Sirius and XM have done,” says Michael Bracy, policy director for the Future of Music Coalition. “There’s no shortage of national platforms. The way to compete is to be live (as opposed to pre-recorded) and local.”

Clear Channel should hire Michael Bracy and put him in charge of their HD effort. No shit.


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