“Online” is not enough

Getting radio stations to stream online seems like a no-brainer in 2006.

But for many it’s not yet a “no-brainer”.  I’ll hit that issue another time.

But for the pro-streaming folks – the question remains – what then?

Is it enough to hook up an audio encoder to our station’s broadcst, pump the bits onto the internet and say “we’re high-tech now“?

Bleh.

Content needs to change to take advantage of the unique opportunities of the medium.

With Newspapers – moving the content online actually makes it BETTER.

Online Newspaper content is search-able, archive-able, copyable, comment-able, e-mailable, reference-able – forward-able – all things the physical paper version is not.

How does putting a radio broadcast online make the CONTENT better?

Streaming our regular broadcast online seems a bit like the early days of TV where the radio shows were performed in front of a camera.

But then, the very nature of the visual content changed to take advantage of the unique opportunities the Television medium offered.

Just as TV people saw that television was much much more than “radio with pictures”  – WE need to see that the internet is NOT just another kind of AM/FM transmitter.

So, let me re-phrase –

How CAN putting a radio broadcast online make the CONTENT better?

What are the opportunities to evolve our product online?

How can we take advantage of the NEW 2 way street that broadcasting on the web allows?

Just in case it’s not clear – this is not an argument AGAINST streaming radio signals online.

It’s an argument against thinking that alone is good enough.

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One Response to “Online” is not enough

  1. […] Jeff Schmidt, a “creative director,” whatever that is, at KFOG, says: […]

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