Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs.
Conceptually I agree. This is relevance. Relevant messages aren’t perceived as INTERRUPTIONS.
For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.
Uhh . . . not so much.
I suppose with GPS – something like this will become possible. SHOULD it is another question.
One problem is getting input from the listener. Online – Google gets the input when your enter a term in the search box. So Google would have to be able to connect YOUR internet searches to YOUR radio.
HD Radio isn’t equiped for that. Sat Radio isn’t equiped for thatOnly the internet can do that. Hmmmm.