Now, I do tend to say things like this because I find that the humor in hearing it said out-loud overwhelms any underlying truth to what’s actually being said. For example – the other day I called Luna Bar snacks “Snickers Bars for Hippy Chicks“. But I digress.
The fact was – I was aware of the concepts Fred was touting – I even agreed with them – but I had associated them exclusively with AAA Radio generally, and KFOG specifically. Those were OUR ideas – and we stole them from NPR – so go get your own source material bub!
I was wrong.
The reality of it is the Fred was taking the disparate emerging trends in what later I’ve come to call Nu-marketing (Seth Godin etc…) and rewrote them for radio under a single concept – neo-radio.
It was pretty radical when you think about it.
Instead of standard radio consultant fare of pitching a new “licence-able” radio format, with a zingy new name, meaningless but crafty slogan, highly researched play-list and standardized image voice – Fred was selling ideas. A new way (for many) to approach the very performance of radio itself. An underlying philosophy that put the listener (GASP!) smack dab in the middle of the whole thing.
So – my former ill formed opinion notwithstanding – Fred deserves major props for being the torch-bearer on making rock radio sound and behave more like HUMANS.