What if a Radio CEO started a blog?

…and instead of re-writing press releases or marketing copy – actually started a conversation. A genuine 2 way conversation in a human voice. With our listeners, other radio people, and our customers.

If there’s one guy who seems to instinctively GET the underlying benefits of open communication it’s Greater Media CEO – Peter Smyth who pens a monthly web-letter called “From the Corner Office“.

I’ve encouraged Peter via e-mail to turn it into a blog. I hope he does.

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