Saw this unfortunate bit of “communication” in the news today –
“We are taking steps to ensure (radio station) continued market dominance, in pursuit of an audience that will reflect the vibrant personality of our city while serving the needs of our advertisers. Our decision is based on research and a review of evolving market conditions and we are confident that our new, (talent) will take the station to even greater heights while engaging an even bigger audience.”
Names changed to protect the innocent.
First – I’m not blaming, or poking fun or putting down -I’m just pointing to it and asking – does anyone see that?
Really SEE that?
That’s what passes for “business communication”.
With whom does speaking like this resonate?
To me it’s in-authentic, it lacks a human voice.
Yet those words (a few specifics notwithstanding) is boilerplate, formula business to public communication that we’ve all heard and read hundreds of times before.
And so I feel compelled to ask – “Is that really the ONLY way business can talk to the public”?