Familiar story

Frustration with the standard radio experience posted in the blogosphere.

I know broadcasters take these kinds of comments with a grain of salt. They’re so common.

In radio broadcasting there is a certain threshold where these kinds of complaints are simply ignored. That always struck me as odd.

I remember the first time I watched a focus group and heard listener complaints – and then heard the radio execs dismiss them by saying “everyone complains about that stuff – there’s nothing we can do”.

In other words- we can’t NOT play commercials every 15 minutes. And we can’t NOT repeat the highest testing songs.

If radio continues to refuse to answer these criticisms other media technologies (satellite, internet etc..) will address them.

Is it possible the reason you feel complaints dying down are because people have given up and found something else?


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