I’m not sure the Long Tail’s BIG message is to content creators. In fact – I’m pretty sure it’s not.
The Long Tail’s minor message (which got all the hype by podcasters early on) is that with the evaporation of retail shelf-space scarcity – there exists a market for everything – even if it only sells a few units a month.
However – the Long Tail’s BIG message is to aggregators and consolidators to look past making sure they own the rights to sell JUST the top 10 most popular whatever-magijits – and ALSO own the rights to sell the least popular 10,000 whatever-magijits.
There’s as much if not MORE money selling the ALL the least popular whatever-magijits as in selling ONLY the Top 10 most popular.
The irony of the Long Tail – is that despite all it’s talk about the growth of niche markets online – the big business prize still belongs to MASS.
A mass of niche offerings.