Old Thinking / New Thinking

June 21, 2006

I read a lot of comments from radio people and a great many seem to defend all the conventional points of view.  There's nothing universally wrong with that except when it's universally applied.  Not all conventional points of view are still valid. 

In fact – we're in a weird spot right now.  A precipice if you will.  ,-) 

It's a spot where "convention" still works in most cases – most of the time.  But increasingly it's proving to be inadequate if we care to look just a few years into the future.    We are at the threshold where old ideas and modes of thinking are beginning to crumble.  People who strictly adhere to those ideas are finding themselves increasingly confused.   

This post isn't labeled "OLD VS NEW".  To me it's not a question of either or – it's BOTH/AND.  Old thinking isn't rendered useless.  But strict adherance to the "way things have always been done" is going to be.  

My Boss once coined a phrase "respect for the past – curiosity for the future".    Yes – many of the things we've researched about "proper radio" still hold true.  But for how long?  And how attached to those ideas are you really willing to be as the entire media universe is beginning to make some radical changes? 

Let's not JUST ASSUME those observations will continue to be true moving into the future – when nothing else about the media landscape will be the same.

As I run into these kinds of issues I'll post about them to demonstrate my points.  But for now – let's just try to be aware if we're defending old ideas as a conditioned response because we've "always know this to be true" – or because the ideas really do hold up in the new game we're entering.  


Limited future for “selling :60s”

June 21, 2006

With Google now adding CPA (cost per action) to it's roster of advertising tools – the internet is conditioning people to only expect to pay for results from advertising .  

What does the future of "selling 60s" look like when advertisers are only willing to pay for results?

Hell is Freezing Over

June 21, 2006

Clear Channel currently appears to be the only Radio company that gets the future of this business.  

Not something I would've said 5 years ago when all they could see in the radio business was it's collection of radio transmitters. 

But recently (the past 2 years) the company has slowly begun the process to re-build it's image AND it's actual business.  It's beyond PR at this point.  They are making significant changes in their very business model. 

They may still be the crap company to work for at the station level we've all heard about – but at least there are some people there who get that the future of audio entertainment extends FAR BEYOND the Radio transmitter.

My Bold HD Radio plan is a mistake.

June 21, 2006

I've posted on a few radio blogs on the topic of HD Radio.

To answer the problem of "adoption" I've said that Big Radio should take a few million $$ out of it's Billions in revenue and buy 10,000 -15,000 HD Radio sets to be used in big attention getting national and local give-aways.

Want to promote the idea of FREE radio? How bout giving a load of them away?

 Get the radios into the hands of influencers – the sneezers – the people who will talk about it and spread the word.

I've always said the caveat is the radio has be something worth talking about – otherwise the only thing that gets "sneezed" is more bad news.

Well, according to this Washington Post story about 1 reporter's not so great experience with his HD Radio – Big Radio should not waste the money on buying any of the current radios.  Same goes for consumers.